Sports & Nutrition Packaging Trends 2021

5  Trends to Boost Sports & Nutrition Supplement Sales

1.
Eye Catching Branding

Bold bright and simple front and center labelling applied to block color or transparent PET plastic packing jars, packers, containers continuing the trend moving into 2021. A body conscious audience calls for brands that follow suit and package their supplements,  wheys, proteins, vitamins and minerals in packing that embodies new fresh takes.  With increased purchasing being made online, the use of bold, simple and and bright labels on transparent or block color bottles and jars will help your brand stand out on the browsing page.
2.
Lightweight

Consumers shopping for health and nutrition products will be buying in droves in the new year as normal – however the market has been steadily growing as consumers adopt healthier lifestyles and search for supplements and vitamins that boost their health and immune systems against viruses including COVID-19. Additionally with the increase of online shopping, weight is a factor – and a well considered cost for a business to consider. PET & rPET options for the packing of your product is a savvy solution in the delivery from production to consumer.
3.
Eco Friendly Options

With many consumers looking for recycled material certification on their purchased sports and nutrition products, Plascene are proud to offer recycled PET plastic packaging solutions – rPET in our product range. ALL of our regular PET packaging products are recyclable and of the quality that a consumer can reuse again and again should they wish to refill their supplement jars or vitamin packers with top up product purchased in resealable options for shipping.
4.
Color Coding

Color coding your health and nutrition product is one of the number one ways to highlight to your consumer the purpose the supplement has for the consumers body. We might see supplements  such as melatonin and natural sleep products with closures and caps in purples and blues or for vitamin packers, a company might color code their range into categories  using colored packers or closures for example, bone health, skin and nails or immune boosting. Plascene offers matching caps and closures for ALL of our PET plastic product range, color coding your brands caps and closures is a cost effective method of merchandising your health and nutrition brand for success.
6.
Security

Guarantee caps and closures or tamper proof options will give your customer peace of mind that their sports and nutrition supplement purchase has reached them securely. Tamper evident and tamper resistant caps and closures are normally used on any vitamin packer and pharmaceutical product today. HDPE caps will also give a consumer that security  when opening their cold pressed juice bottle for the first time. Plascene has the perfect closure for your product and the container to match. Our team of packaging experts are always happy to assist our clients on the best product for their brand and also offer customization options.

Protein Jars
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HDPE Guarantee Cap
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Tamper Resistant Closures
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Vitamin Packers
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Further reading and research sourceshttps://www.nutrasciencelabs.com/blog/what-are-the-sports-nutrition-packaging-trends-for-2020https://thedieline.com/blog/2018/12/3/28-health-supplement-packaging-designs-we-love?https://99designs.com/blog/trends/packaging-design-trends/https://www.packagingdigest.com/nutraceuticals/contrasting-supplement-packaging-naturally-trendhttps://www.smithers.com/resources/2017/apr/sustainability-in-pet-packaging-market