Health & Beauty Packaging Trends for 2021

3 Packaging trends to ensure your brand is looking good in it's skin.

There is no doubt about the rise in recent years of refillable glass and durable plastic packaging, we see a huge rise in concentrates and tablets being used in household products, we can look to very popular online retailers such as Grove Collaborative to find evidence of such reusable packaging, customers can refill with pouches, or concentrates or tablets with water.

"If plastic is still going to be used in packaging, let’s make it last in our homes – not in nature"(1)

To reflect consumer trends, we also see a substantial increase of this practice in the wholesale health and beauty packaging industry, and with so many consumers engaged in online stocking and shopping, we see that this trend in consumer habits will only increase further.

Where possible the customer will make their selections based not only the contents, but the sustainability of the packaging it's contained in. Demand is high for quality PET or rPET plastic options that can be reused for clients wishing to refill with pouches or with tablets

2. Basic Packaging

Another trend in the health and beauty packaging industry is getting back to basics literally. Clear boston or bullet PET rounds are desired for consumers in 2021.

“A minimalistic approach to beauty, skincare, and haircare will emerge as a way for consumers to identify only the most essential products for their individual needs and avoid the use of excess products".(2)

Transparent airless wholesale health and beauty packaging offers the look and feel that will provide the best delivery for your health and beauty products. Clever use of closures for brand identity and simple bold graphics applied to containers and jars your customer will be essential.

3. E-commerce Ready

Ship ready packaging and a 360 approach is required for successful retailing of health and beauty products online. As there are many more ways for shrinkage to occur, robust PET plastic packaging and closures are key in the supply of your product to the consumer.

"In 2020, many businesses suddenly needed to adapt their e-commerce model to meet a steep increase in demand for home deliveries."(3)

Quality packaging and a reliable supply chain to meet online demand and safe delivery of your product are essential for your business. To learn how Plascene can you achieve this for your business and brand, contact us to learn more.